Shark Week Turns 30! ...and Makes a Jawsome Impact

July 25, 2018

Live every week like it’s Shark Week,” wise words said by Tracy Morgan in 30 Rock back in 2006 -- when Shark Week was only 18 years old. Now, for Shark Week’s 30th Anniversary, this statement holds even more true. Brands and companies from across the country create Shark Week campaigns and limited edition products to celebrate the excitement around the most popular week of the year, as shared by Adweek. This year, living every week like it’s Shark Week not only means enjoying beachy ocean vibes, but it also means donating to ocean conservation efforts. Shark Week is giving sharks their moment on the silver screen & raising donations to conserve their threatened habitats. By partnering with Oceana and Pledgeling, Discovery’s Shark Week is engaging its millions of amazing viewers to directly support hammerhead shark conservation programs. You can get involved in a jawsome way & make a big impact, too - to help save that sharks that we love to watch! Text SHARK to 707070 to donate any amount, or visit the Shark Week donations page powered by Pledgeling. Every dollar helps to save our sharks!

[caption id="attachment_2089" align="aligncenter" width="300"]free_pb_GettyImages-167187578_super-300x200.jpg Scalloped hammerhead shark (Sphyrna lewini), Galapagos Islands, Ecuador[/caption]

Due to Shark Week's incredible popularity, amazing programming & loyal audiences, some even call it a national holiday -- binge-watching the whole week, only to come out of their living room after a week of intense shark watching.  This love of Shark Week has even led to some ~deeper~ relationships. Tinder, a first-time partner to Shark Week, partnered with Pledgeling, Oceana & Southwest Airlines to send three lucky couples to the Bahamas for their first date... to go shark diving! Our favorite love guru, Chris Harrison of Bachelor Nation, hosts the experience which will air on Wednesday night, 7/25, during Shark After Dark. This one-in-a-lifetime experience for the lucky Tinder matches sparked a love connection between the couples and the sharks. Tune in to Discovery or watch the program on Discovery GO to see what happens!