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$75 raised via 7 donations
THEIR MISSION:
Founded in Baltimore, a campaign created in response to the alarming incidence of animal abuse in the U.S.
Show Your Soft Side is a public service campaign that was created to change the mindset of young people who all-too-often view the maiming and torturing of defenseless cats and dogs as a sign of “toughness” or “manhood.” The campaign’s message that compassion towards animals is a sign of strength, not weakness, is one that, overnight, struck a nerve with old and young alike.
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